Retail & E-commerce Industry

The AI agents that turn shoppers into buyers and keep them coming back, on every channel they shop on.

Tars AI agents run the retail conversations that win and keep customers. They guide product discovery, recover abandoned carts, answer "where is my order?" without a ticket, and handle returns and exchanges end to end, on web, WhatsApp, SMS, and email. Anything that needs a person, like a complex order issue, hands off to your team with the full conversation attached.

Chosen by 800+ global brands across industries

The outcomes teams like yours see with Tars

Instant
"Where is my order?" answered without a ticket
Self-serve
Returns and exchanges handled end to end
Recovered
Abandoned carts brought back on WhatsApp
24/7
Shoppers guided to the right product any hour

Purpose-built AI agents for retail and e-commerce

Customer Support

Answer every shopper in seconds, and keep your team for the orders that need a person.

Answer "where is my order?" without creating a ticket

The agent handles the question your inbox is full of: where is my order, has it shipped, when will it arrive, why is it late. It reads the order and tracking status live and gives the shopper the real answer, not a "we'll get back to you."

It works on web, WhatsApp, and SMS, looks up the order in your commerce and shipping systems, and stays inside the current question instead of jumping topics when a shopper asks something unrelated mid-chat. When tracking shows a genuine delivery problem, it hands the order to your team with the full thread.

Your most common support volume gets resolved the moment it lands, and your team stops copy-pasting tracking links.

Handle returns, refunds, and exchanges end to end

The agent runs the whole return: it confirms the order, checks the item against your return policy, captures the reason, and issues the return label, refund, or exchange. It answers the questions that stall a return, like the window, the condition, and who pays for shipping.

The policy check and the refund or exchange step run as deterministic flows, so every shopper is taken through the same compliant sequence and the action is written back to your commerce platform exactly the way it should be. Edge cases, like a damaged high-value item, escalate to a person with the history intact.

Returns get resolved in the conversation instead of a three-email back-and-forth, and your team handles only the exceptions.

Resolve product, sizing, and store questions instantly

Does it run small, is it in stock in my size, what's the difference between these two models, is the store near me open on Sunday, the agent answers product, sizing, availability, and store questions from your own catalog and store data, not the internet's guess.

It answers across web, WhatsApp, and SMS, reads your product catalog, inventory, and store locator, and keeps the shopper in one conversation whether they are browsing online or standing in the aisle.

Shoppers get a confident answer at the moment of doubt, which is the moment a sale is won or lost, and your associates field fewer repeat questions.

Hand complex order issues to your team with the full thread

Some orders need a person: a split shipment gone wrong, a missing item from a large order, a dispute over a charge. The agent handles everything it can, then hands the order to your team the instant a human is the right call.

Because the AI agent and your team work in one thread, not a separate live-chat tool, your associate opens the conversation already seeing what the shopper bought, what they asked, what was answered, and what's still open. The shopper never repeats their order number or their problem.

Hard cases reach a person faster and better prepared, and the easy 80% never reaches your team at all.

Customer Acquisition

Turn every browser into a buyer, and every buyer into a repeat customer.

Turn product questions into purchases with guided discovery

A shopper who isn't sure what to buy is a sale waiting to be lost. The agent asks the questions a good salesperson would, what it's for, the budget, the size, the use, and narrows your catalog down to the right two or three products, with the reasons why.

It runs across web and WhatsApp, reads your product catalog and inventory in real time so it only recommends what's actually in stock, and carries the shopper from the recommendation straight to checkout in the same conversation.

Undecided browsers leave with a product in the cart instead of a closed tab, and your conversion rate moves on the traffic you already have.

Recover abandoned carts on WhatsApp

Most carts are abandoned, and most recovery emails are never opened. The agent reaches the shopper on WhatsApp with the items they left behind, answers the question that stopped them, like shipping cost or a sizing doubt, and offers the nudge that closes it.

It runs as a two-way conversation the shopper can reply to, not a one-way blast, picks up the same cart in your commerce platform, and takes the shopper back to checkout without making them start over.

Carts that would have gone cold turn back into orders, on the channel shoppers actually read.

Run promotional campaigns that convert, not just deliver

The agent runs your sale, drop, and seasonal campaigns as conversations on WhatsApp and SMS: the offer, the question it raises, and the path to buy, all in one thread the shopper can reply to. A delivered message is not a result. A reply that ends in a purchase is.

When a shopper engages, the agent answers on the spot, recommends the right product, and takes them to checkout, then writes the engaged contact back to your CRM for the next campaign.

Your campaigns drive completed purchases, not just open rates, and every reply is a live selling opportunity instead of a dead end.

Grow loyalty sign-ups and repeat purchases

The agent turns a one-time buyer into a member: at the right moment in the conversation it invites the shopper to join your loyalty program, explains the perks in plain language, and signs them up without a separate form.

After the sale, it re-engages on WhatsApp and SMS with points balances, member offers, and back-in-stock nudges, and books the next purchase in the same thread, writing every member interaction back to your CRM.

First purchases turn into second and third ones, and your best customers stay in a conversation with your brand instead of forgetting it.

How The Tasting Class re-engaged leads with a 90%+ open rate on WhatsApp

The Tasting Class needed its marketing to actually reach the people who had shown interest, not get buried in an inbox no one checks. Tars AI agents ran the re-engagement conversations on WhatsApp, reaching past leads on the channel they read, answering questions, and carrying each one toward the next step. The result: a 90%+ open rate and an 18%+ response rate on WhatsApp re-engagement.

One conversation per shopper, across every channel and every handoff.

A shopper asks "where is my order?" on your website at lunch, gets the update on WhatsApp after work, and the delivery confirmation by SMS. In Tars that is one conversation, not three disconnected tickets. The channel is just where each message arrived. There is no separate live-chat tool either. Your AI agent and your team work in the same thread. The agent resolves what it can, and when a complex order issue needs a person, a missing item, a disputed charge, a split shipment, it hands over with the whole story attached: what the shopper bought, what they asked, what was answered, and what's still open. Your associate reads the full thread before replying. Your shopper never repeats their order number. And the easy questions never reach your team at all.

How Tars Agents Get Better

The Tars agent flywheel

Standing up an agent your customers trust isn't a click a button and you're done story. Tars closes the loop end to end: train, test, deploy, learn, improve. More conversations get resolved instantly, and fewer reach your team, with every interaction.

Train

Connect your knowledge base, past conversations, and the systems your team already uses. The agent learns your products, your policies, and your customers, configured to your own data and rules.

Test

Simulate the agent against real customer questions before launch. Failure modes become validated evaluators, so you see real accuracy before a single customer sees it.

Deploy

Go live on web, WhatsApp, SMS, and email when the numbers say it's ready, with code based and LLM as judge evaluators scoring every conversation.

Get Insights

See which questions the agent struggles with, why escalations happen, and where customers drop off, with resolution broken down by use case.

Improve continuously

Close the gaps, re test, and raise resolution month over month. Each loop resolves more and escalates less.

The support agent flywheel: train, test, deploy, get insights, improve continuously

Believe what you can measure

The Tasting Class retargeted leads with a 90%+ open rate on WhatsApp.

Read more

Bertling converted 2 of every 5 conversations into business opportunities.

Read more

American Express automated 49.3% of conversations using Tars AI Agents.

Read more

Frequently asked questions

Does it integrate with our e-commerce platform and order management system?

Yes. Tars connects to your e-commerce platform, order management and shipping, payments, and CRM, plus APIs for anything custom. The agent doesn't just read data, it acts in those systems mid-conversation: looking up an order, issuing a refund, recovering a cart, signing a shopper up for loyalty.

Can it actually answer "where is my order?" with live tracking?

Yes. The agent reads order and shipping status live and gives the shopper the real answer in the conversation, on web, WhatsApp, or SMS. When tracking shows a genuine delivery problem, it hands the order to your team with the full thread, so nobody has to chase a status update.

How does it handle returns and refunds without getting the policy wrong?

Returns, the policy check, and the refund or exchange step run as deterministic flows. You define the sequence once, your return window, your conditions, your refund rules, and the agent runs it exactly the same way for every shopper, every time. AI judgment for the open questions, your exact process for the steps that touch money.

What happens when an order issue is too complex for the agent?

It hands the conversation to your team with the full thread attached. You set the escalation rules: topic, order value, sentiment, or simply when the agent isn't confident. Your associate reads the whole history, so the shopper never repeats their order number or their problem.

How is the pricing structured?

Tars prices by conversation, not by seat or by message volume, so the cost tracks the value you get and scales with real usage, including your seasonal peaks. We'll model it against your actual conversation volume on the demo so there are no surprises.

We were thinking about building this in-house. Why Tars?

Building the parts you can see, a chat box and a model, is the easy 20%. The hard 80% is what Tars has spent over 8 years on: deterministic flows for returns and payments, evaluation that proves accuracy before launch, cross-channel continuity, and the integrations into your commerce, order, and shipping systems. You deploy in weeks instead of staffing a multi-quarter build.

How is this different from the chatbot we tried before?

That chatbot matched keywords and broke the moment a shopper phrased something differently. A Tars AI agent understands what the shopper means, answers from your own catalog and policies, takes action in your commerce systems, and hands off to a person in the same thread when it should.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

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Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

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