Real Estate Industry

The AI agents that capture every lead and answer every buyer, the moment they reach out.

Tars AI agents run the real estate conversations that win and keep clients for brokerages and property managers. They capture and qualify leads around the clock, match buyers to listings, schedule viewings, and pre-qualify buyers for financing, on web, WhatsApp, SMS, and email. Anything that needs an agent hands off with the full conversation attached, so no hot lead goes cold in an inbox.

Chosen by 800+ global brands across industries

The outcomes teams like yours see with Tars

24/7
Property inquiries captured and qualified around the clock
Seconds
Buyers reached while they're still interested
Every lead
Nothing lost to slow, business-hours follow-up
More
Viewings booked without phone tag

Purpose-built AI agents for real estate

Customer Support

Answer every buyer, seller, and tenant in seconds, and keep your agents for the deals that need them.

Answer listing, pricing, and neighborhood questions instantly

The agent fields the questions every listing generates: the asking price, square footage, the year built, HOA fees, school zones, what's nearby, and whether the property is still available. It answers from your own listing data and brokerage information, not a guess off the internet.

It works on web, WhatsApp, and SMS, reads your listing and CRM data so every answer reflects the current price and status, and stays inside the question the buyer actually asked instead of jumping topics mid-conversation.

Buyers get a real answer at the moment of interest, day or night, and your agents stop fielding the same listing questions over and over.

Keep buyers and sellers updated on transaction status

Once a deal is in motion, the agent answers the status questions that fill an agent's phone: where the offer stands, whether the inspection is scheduled, what's outstanding before closing, and what the next step is.

It pulls status from your transaction and CRM systems and proactively updates both sides on the channel they prefer, and hands off to the agent or transaction coordinator with the full thread when a question needs a person.

Clients feel informed through the most stressful part of the deal, and your agents spend less time on "any update?" calls and more time closing.

Take tenant requests and maintenance intake off the phones

For property managers, the agent runs tenant intake end to end: a maintenance request with the unit, the issue, the urgency, and a photo, a question about rent or the lease, or a request to renew. It captures the details the same way every time so nothing gets lost in a voicemail.

It works around the clock on web, WhatsApp, and SMS, writes the request to your property management system, and routes emergencies to on-call staff immediately while logging routine requests for the queue.

Tenants get an instant acknowledgment instead of a missed call, and your team works from clean, complete requests instead of chasing details.

Route hot inquiries to the right agent with full context

Not every inquiry should land in the same shared inbox. The agent reads what the buyer or seller wants, a specific listing, a neighborhood, a price range, a listing appointment, and routes the qualified inquiry to the right agent or team.

Because it's one continuous thread, the agent opens the handoff already knowing who the lead is, what they asked, and what the AI agent already answered, instead of starting cold. A high-intent lead reaches a person while they're still engaged, not an hour later.

Fewer leads go cold in a shared inbox, and your agents spend their time on the inquiries that are ready to move.

Customer Acquisition

Turn every property inquiry into a qualified, ready-to-work lead, around the clock.

Capture and qualify property leads around the clock

The agent greets every visitor from a listing page, a Facebook ad, or a WhatsApp number and qualifies them the way your best agent would: are they buying or selling, what's their budget and timeline, which area, and are they working with an agent already. Leads arrive at all hours, and the agent never misses one.

It works across web, WhatsApp, SMS, and email, asks the qualifying questions in a natural two-way conversation instead of a static form, and writes the qualified lead and its answers straight into your CRM so an agent picks up a warm, ready file.

Save Max Canada used a Tars agent to capture 1000s of leads and reach a 62% response rate from people who would otherwise have left without a trace.

Match buyers to listings in the conversation

Instead of sending a buyer off to scroll a search page, the agent asks what they're looking for, the area, the price range, beds and baths, must-haves, and surfaces the listings that fit right there in the chat.

It reads your live listing and MLS data so it only shows what's actually available and priced correctly, and books the next step, a viewing or an agent call, the moment a buyer likes a property.

Buyers see relevant homes faster, and your agents inherit a lead who has already told you exactly what they want.

Schedule viewings without phone tag

The agent handles viewing requests end to end: it offers the open slots, confirms the property and time, collects the buyer's details, and books it on the agent's calendar, no back-and-forth voicemails.

It works on the channel the buyer started on, syncs to your calendar and CRM, and sends reminders so the showing actually happens, with reschedules handled in the same thread.

More showings get booked while interest is hot, fewer no-shows, and your agents walk into viewings with a buyer who is already qualified.

Pre-qualify buyers and collect documents for approval

The agent runs the conversation a financing-ready buyer actually starts with: it qualifies purpose, budget, and timeline, then guides the buyer through what a pre-approval needs, income, down payment, and the documents to upload for their situation. It asks the same questions your best loan partner would.

Document collection and the pre-qualification intake run as deterministic steps, so every buyer is taken through the same sequence and nothing is missed, with the completed file written to your CRM or your lending partner's system.

More buyers reach an agent already pre-qualified and document-ready, so the deals in your pipeline are the ones that can actually close.

How Save Max Canada turned property inquiries into 1000s of leads

Save Max, one of Canada's largest real estate brokerages, was getting interest from across its listings and marketing, but a static form and business-hours follow-up let too many of those inquiries slip away. Save Max deployed a Tars AI agent to capture and qualify every inquiry in a conversation, around the clock, on the channels buyers and sellers actually use, asking the right qualifying questions and recording each lead instead of letting it go cold. The result: 1000s of leads captured and a 62% response rate, turning passive traffic into a pipeline its agents could actually work.

One conversation per buyer, across every channel and straight to the right agent.

A buyer asks about a listing on your website at lunch, replies on WhatsApp after work, and confirms a viewing by SMS. In Tars that is one conversation, not three disconnected leads. The channel is just where each message arrived. There is no separate live-chat tool either. Your AI agent and your real estate agents work in the same thread. The agent captures, qualifies, and answers what it can, and when a lead is hot or a question needs a person, it hands over with the whole story attached: who the buyer is, what they want, their budget and timeline, and what's already been answered. Your agent picks up the lead already knowing all of it. Your buyer never repeats themselves. And the high-intent inquiry reaches a person while they're still interested, not after the lead has gone cold.

How Tars Agents Get Better

The Tars agent flywheel

Standing up an agent your customers trust isn't a click a button and you're done story. Tars closes the loop end to end: train, test, deploy, learn, improve. More conversations get resolved instantly, and fewer reach your team, with every interaction.

Train

Connect your knowledge base, past conversations, and the systems your team already uses. The agent learns your products, your policies, and your customers, configured to your own data and rules.

Test

Simulate the agent against real customer questions before launch. Failure modes become validated evaluators, so you see real accuracy before a single customer sees it.

Deploy

Go live on web, WhatsApp, SMS, and email when the numbers say it's ready, with code based and LLM as judge evaluators scoring every conversation.

Get Insights

See which questions the agent struggles with, why escalations happen, and where customers drop off, with resolution broken down by use case.

Improve continuously

Close the gaps, re test, and raise resolution month over month. Each loop resolves more and escalates less.

The support agent flywheel: train, test, deploy, get insights, improve continuously

Believe what you can measure

Save Max Canada generated thousands of leads with a 62% response rate.

Read more

Bertling converted 2 of every 5 conversations into business opportunities.

Read more

Auger Hollingsworth generated qualified leads at 4x the industry average.

Read more

Frequently asked questions

Does it connect to our CRM, our listing data, and our calendar?

Yes. Tars connects to your CRM and lead sources, your listing and MLS data, your calendar, and your property management system, plus APIs for anything custom. The agent doesn't just read data, it acts: writing a qualified lead, booking a viewing, logging a maintenance request mid-conversation.

How does it qualify a lead? Will it ask the right questions?

The agent qualifies the way your best agent does: buying or selling, budget, timeline, area, and whether they already have an agent. You define the questions once, the agent has the conversation naturally, and only writes the lead to your CRM once it has what your team needs to work it.

What happens when a lead is hot or a question needs a real agent?

It hands the conversation to the right person with the full thread attached. You set the rules: a specific listing, a price range, a listing appointment, or simply high intent. Your agent reads the whole history, so the buyer never repeats themselves and reaches a person while they're still engaged.

Is our clients' data secure?

Tars is SOC 2 Type 2, HIPAA, ISO 27001, and GDPR compliant, with role-based access, data retention you control, and a full audit trail on every conversation. Buyer financials and identity documents are handled the way a regulated workflow demands, and you decide exactly what the agent can access.

How is the pricing structured?

Tars prices by conversation, not by seat or by agent count, so the cost tracks the leads and conversations you actually handle and scales with real usage. We'll model it against your real inquiry volume on the demo so there are no surprises.

We were thinking about building this ourselves. Why Tars?

Building the part you can see, a chat box and a model, is the easy 20%. The hard 80% is what Tars has spent over 8 years on: qualification that captures the right lead, deterministic flows for document collection, evaluation that proves accuracy before launch, cross-channel continuity, and the integrations into your CRM, listings, and calendar. You deploy in weeks instead of staffing a multi-quarter build.

How is this different from the chatbot we tried before?

That chatbot matched keywords and broke the moment a buyer phrased something differently. A Tars AI agent understands what the buyer means, answers from your real listing data, qualifies and books in the conversation, and hands off to the right agent in the same thread when it should.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Connect with tools where your data lies

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

Still scrolling? We both know you're interested.

Let's chat about AI Agents the old-fashioned way. Get a demo tailored to your requirements.

Schedule a Demo