Education Industry

The AI agents that turn website visitors into enrolled students, and answer everyone already on campus.

Tars AI agents run the conversations that fill and serve your institution. They capture and qualify admissions inquiries, answer tuition, course, and deadline questions, guide applicants through enrollment and financial aid, and handle student services, on web, WhatsApp, SMS, and email. Sensitive student cases hand off to your staff with the full conversation attached.

Chosen by 800+ global brands across industries

The outcomes teams like yours see with Tars

24/7
Prospective and current students answered any hour
Any language
International students served in their own language
Self-serve
Routine student-service questions resolved instantly
Every inquiry
Prospects captured and qualified into your funnel

Purpose-built AI agents for education

Customer Support

Answer every student in seconds, and keep your staff for the cases that need a person.

Automate student services questions end to end

The agent handles the everyday questions that fill your help desk: how to get a transcript, where to download an invoice, how to reset portal access, prerequisites and language-test requirements, and where to find the thing the website buries. It answers only from your own catalog, policies, and help docs, not the internet's, and stays inside the question the student asked instead of jumping topics.

It works on web, WhatsApp, and SMS, reads your knowledge base and student information system, and pulls in a staff member with the full thread when a case needs one.

UCI automated 66% of its customer service conversations with a Tars agent, so the staff handle the cases that genuinely need them.

Run student housing and residence life on WhatsApp and the student portal

The agent answers residence-life questions where students actually are: room assignments, move-in dates, maintenance requests, meal plans, deposits, and the housing policies they keep calling about. It is trained on your residence-life SOPs, so it answers the way your housing office would.

It runs on WhatsApp and inside the student portal as one continuous conversation, and escalates an urgent or sensitive case to residence-life staff with the full history attached.

Qatar Foundation runs its Student Housing and Residence Life support this way, with a Tars agent on WhatsApp and the student portal answering residence-life queries and routing urgent cases to staff.

Answer course, schedule, and registrar questions instantly

The agent fields the questions that pile up every term: which course has which prerequisite, what the tuition is for a specific program and campus, registration and add-drop deadlines, exam schedules, and how credits transfer. When a question is personal, it looks the student up by ID in your SIS or LMS and answers from their real record, their assignment status, their grade, their schedule, in real time.

It works across web, WhatsApp, and SMS, reads your registrar and learning-management systems, and hands a complex academic case to the right office with the conversation intact.

Students get an immediate, accurate answer instead of waiting in a queue, and your registrar and academic offices stop re-answering the same questions.

Escalate sensitive student cases to staff with full context

Some conversations should never end with a bot. When a student raises a wellbeing concern, a financial hardship, a complaint, or anything the agent isn't confident handling, it hands the conversation to the right staff member instead of guessing.

The handoff carries the whole thread: what the student asked, what was answered, and what's still open, so a person picks up the case already knowing the situation. You set the escalation rules by topic, sentiment, or simply low agent confidence.

The student never has to repeat a difficult story, and your staff reach the cases that need a human first.

Customer Acquisition

Turn every website visitor into a qualified applicant, before they leave the page.

Capture and qualify admissions inquiries the moment they land

A prospective student arrives on your site asking the questions that decide whether they apply: how do I apply, what are the requirements, do you offer my program, is it accredited, can I attend if I don't speak the language. The agent answers all of it and qualifies the inquiry, program of interest, start term, and fit, the same way your admissions team would.

It works across web, WhatsApp, and SMS, writes the qualified lead and its answers into your CRM or student information system, and books the next step on the spot when the student is ready.

Prospective students who used to leave because they couldn't find the application become qualified inquiries in your funnel, the way UCI and other institutions capture demand on their program pages.

Answer tuition, curriculum, and deadline questions instantly

The agent resolves the questions that stall an application: tuition for a specific program and campus, what the curriculum covers, entry requirements, application and financial-aid deadlines, and how one campus or accreditation differs from another. It answers from your own catalog, so every answer is current and correct.

It runs on the channels prospects use, reads your live program and tuition data, and keeps the conversation moving toward the application instead of sending the visitor back to a crowded website.

Fewer prospects drop off at an unanswered question, and more reach the application already knowing it's the right program for them.

Guide applicants through enrollment and financial aid

The agent walks an admitted student through the steps that cause melt: completing the enrollment form, understanding aid and scholarship options, gathering the documents each step needs, and meeting the deadlines that matter. Data collection and identity steps run as deterministic flows, so every applicant is taken through the same compliant sequence.

It works across web, WhatsApp, SMS, and email, writes progress into your enrollment system, and tells each applicant exactly what they still owe and by when.

More admits complete enrollment instead of stalling at a confusing form, and your enrollment team spends its time on the applicants who need real help.

Re-engage stalled applicants before they melt

Not every applicant finishes in one sitting. The agent reaches back out to the ones who started and stalled, an incomplete application, a missing document, an unaccepted aid offer, on WhatsApp, SMS, and email, as a two-way conversation they can reply to.

When a student replies, the agent picks up exactly where they left off, answers what stopped them, and moves them to the next step, writing every engaged contact back to your CRM.

More started applications get finished, fewer admits melt over the summer, and your team sees which applicants are still in play.

How UCI automated two-thirds of its student conversations

The UCI Paul Merage School of Business needed its website to answer prospective and current students without adding to its team's load. The information was all there, but students couldn't always find it, and the questions kept coming to staff. Tars AI agents took those conversations on, answering program, admissions, and student-service questions from the school's own content and keeping each conversation on track. The result: 66% of customer service conversations automated, with staff freed for the cases that need a person.

One conversation per student, across every channel and every office.

A student asks about a deadline on your website at lunch, replies on WhatsApp after class, and gets the confirmation by email. In Tars that is one conversation, not three disconnected tickets. The channel is just where each message arrived. There is no separate live-chat tool either. Your AI agent and your staff work in the same thread. The agent resolves what it can, and when a wellbeing concern, a financial hardship, or a complex academic case needs a person, it hands over with the whole story attached: what the student asked, what was answered, and what's still open. This is how Qatar Foundation runs Student Housing and Residence Life support, students get instant answers on WhatsApp and the portal, and urgent cases reach staff with the full context. The student never repeats themselves, and your staff pick up exactly where the agent left off.

How Tars Agents Get Better

The Tars agent flywheel

Standing up an agent your customers trust isn't a click a button and you're done story. Tars closes the loop end to end: train, test, deploy, learn, improve. More conversations get resolved instantly, and fewer reach your team, with every interaction.

Train

Connect your knowledge base, past conversations, and the systems your team already uses. The agent learns your products, your policies, and your customers, configured to your own data and rules.

Test

Simulate the agent against real customer questions before launch. Failure modes become validated evaluators, so you see real accuracy before a single customer sees it.

Deploy

Go live on web, WhatsApp, SMS, and email when the numbers say it's ready, with code based and LLM as judge evaluators scoring every conversation.

Get Insights

See which questions the agent struggles with, why escalations happen, and where customers drop off, with resolution broken down by use case.

Improve continuously

Close the gaps, re test, and raise resolution month over month. Each loop resolves more and escalates less.

The support agent flywheel: train, test, deploy, get insights, improve continuously

Believe what you can measure

UCI Paul Merage School of Business automated 66% of customer service conversations.

Read more

JFF and the Prologis Learning Academy reached a 97.30% interaction rate.

Read more

Think-e upgraded their student journey with multilingual AI Agents.

Read more

Frequently asked questions

Can one agent serve prospective students, current students, and alumni at once?

Yes. You don't know who's arriving on your site, so the agent handles all of them in one place: it answers a prospective student's "how do I apply," a current student's "how do I get my transcript," and an alum's records request, and qualifies and routes each one to the right team. Prospective-student conversations feed your admissions funnel; current-student conversations resolve as support.

Does it integrate with our student information system and LMS?

Yes. Tars connects to your SIS, LMS, CRM, and admissions platform, plus APIs for anything custom. The agent doesn't just read data, it acts: looking a student up by ID to answer from their real record, writing a qualified inquiry to your CRM, or updating an enrollment record mid-conversation.

Is our students' data secure?

Tars is SOC 2 Type 2, HIPAA, ISO 27001, and GDPR compliant, with role-based access, data retention you control, and a full audit trail on every conversation. You decide exactly what the agent can access, and student records are handled the way a regulated institution requires.

What happens when a student raises something sensitive?

The agent hands the conversation to your staff with the full thread attached. You set the escalation rules: topic, sentiment, student type, or simply when the agent isn't confident. A wellbeing concern, a hardship case, or a complaint reaches a person who already knows the situation, so the student never repeats a difficult story.

Can it answer in more than one language?

Yes. The agent answers students in the languages your institution serves, including answering a question asked in one language from content written in another, so international and multilingual students get the same instant, accurate answers.

How is the pricing structured?

Tars prices by conversation, not by seat or by message volume, so the cost tracks the value you get and scales with real usage. We'll model it against your actual conversation volume on the demo so there are no surprises.

We were thinking about building this ourselves. Why Tars?

Building the parts you can see, a chat box and a model, is the easy 20%. The hard 80% is what Tars has spent over 8 years on: deterministic flows for compliant enrollment and identity steps, evaluation that proves accuracy before launch, cross-channel continuity, audit trails, and the integrations into your SIS, LMS, and CRM. You deploy in weeks instead of staffing a multi-term build.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager, VM Group
Victoria Mutual Group logo
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“The AI agent implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Connect with tools where your data lies

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

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