The core difference is engagement format and timing. Google Forms and SurveyMonkey present all questions at once and rely on email distribution after the event, resulting in typical response rates of 10-15%. A Tars feedback agent delivers questions one at a time in a conversational flow that mirrors how people naturally communicate, and it can be deployed during the event itself via QR codes or direct links. The conversational format also supports conditional branching, so follow-up questions adapt based on each response, capturing richer data without making the survey feel longer.

Yes. The agent supports multiple response formats within a single conversation flow: star ratings, numerical scales, multiple choice selections, and free-text open-ended responses. A typical feedback conversation might start with a 1-5 star overall event rating, branch into session-specific multiple choice questions, and then ask for written suggestions on what to improve. All response types are captured in structured data fields that export cleanly to your analytics tools.

The most effective deployment for live events is a combination of QR codes and direct links. Place QR codes on session exit screens, table tents, badge inserts, or digital signage in common areas. Attendees scan and land directly in the feedback conversation on their phone. You can also push the agent link through your event app, SMS, or WhatsApp. The Tars agent works in any mobile browser without requiring attendees to download an app or create an account, which removes the friction that kills response rates.

The Tars platform integrates with major CRM and event tools through native connectors and Zapier. Feedback data syncs to Google Sheets, HubSpot, Salesforce, Zoho CRM, or Airtable in real time. For event-specific platforms like Cvent, Bizzabo, or Swoogo, Zapier webhooks enable automated data transfer. Your team can view incoming feedback in their existing dashboards without switching between tools or waiting for manual CSV exports.

Yes. You can deploy separate feedback agents for each session, track, or day, each with its own set of questions tailored to that specific experience. Alternatively, a single agent can use conditional logic to route attendees to the relevant feedback path based on which session or day they select at the start of the conversation. Both approaches produce session-level data that your programming team can analyze independently while still rolling up to an overall conference satisfaction score.

Tars is SOC 2 Type 2 compliant with data encrypted in transit and at rest. All feedback responses are stored on secure infrastructure with role-based access controls, so only authorized team members can view and export the data. For organizations with stricter data handling requirements, Tars also supports GDPR-compliant data processing, including consent collection and data deletion workflows, which is particularly relevant for conferences with European attendees.

Organizations using conversational feedback agents at live events typically see response rates between 40-60%, compared to the 10-15% average for email-distributed post-event surveys. The two biggest drivers of this improvement are timing and format. Deploying the agent during the event captures attendees while their experience is fresh, and the conversational format feels faster and less tedious than filling out a traditional form. Multi-day conferences that deploy QR-code-based feedback after each day consistently hit the higher end of that range.

Yes. The agent can be configured to skip identity collection entirely for fully anonymous surveys, or to make identity fields optional so attendees choose whether to identify themselves. Even in anonymous mode, Tars tracks completion rates, drop-off points, and response timestamps, giving your team operational visibility into feedback volume and quality without compromising respondent anonymity. This is especially important for collecting candid feedback on sensitive topics like speaker performance or organizational decisions.