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Car Model Selection Assistant

Car Model Selection Assistant

AI Agent for Guided Car Model Selection at Brand Dealerships

This AI agent serves as a digital product advisor for automotive brand dealerships, guiding website visitors through model lineups, trim levels, and feature comparisons in a conversational format. It replaces static vehicle configurators with an interactive experience that answers buyer questions in real time and captures qualified leads for your sales team.

Chosen by 800+ global brands across industries

Car Model Selection Assistant

Use Cases

Business impact

Measurable results from replacing static configurators with conversational AI on your dealership website.

More test drives booked

Dealerships using conversational AI agents report a 26% increase in test drive appointments compared to traditional web forms. The guided model selection experience builds buyer confidence and commitment during the conversation itself, so when the agent offers to book a test drive, the prospect has already narrowed their choice and feels ready to take the next step. Each additional test drive represents a concrete opportunity in your sales pipeline.

Reduced showroom time per sale

When buyers arrive at the showroom already knowing which model and trim they want, the sales consultation becomes more efficient. Dealerships report that AI-qualified leads require 30-40% less showroom floor time to close because the initial discovery and education happened online. For a sales team handling dozens of appointments per week, that efficiency gain can translate to two or three additional sales per month per advisor.

Higher website engagement

The average car buyer visits a dealership website 2.4 times before making contact, according to Cox Automotive research. An AI agent that engages visitors on their first session captures leads that would otherwise require multiple retargeting cycles. Conversational interfaces typically see 3-4x higher engagement rates than static pages, which means more of your paid traffic converts into identifiable leads rather than anonymous pageviews.

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Car Model Selection Assistant

Car Model Selection Assistant

features

Smart recommendations

Capabilities designed to replicate the best parts of an in-showroom experience on your website.

Model comparison

The agent walks buyers through side-by-side comparisons of models within your lineup. Instead of forcing visitors to open multiple browser tabs and cross-reference spec sheets, the bot surfaces the differences that matter most based on each buyer's stated priorities, whether that is cargo space, horsepower, or total cost of ownership.

Trim and package guidance

Modern vehicle lineups can include five or more trim levels per model, each with different feature bundles. The agent explains what distinguishes each trim in plain language, helping buyers understand which upgrades are worth the price difference. This reduces decision fatigue and moves prospects toward a purchase decision faster.

Real-time availability

The bot can be connected to your inventory management system to show real-time stock availability at specific dealership locations. Buyers who find their preferred model in stock nearby are significantly more likely to schedule a same-week showroom visit, compressing the traditional weeks-long consideration cycle.

Lead scoring and routing

Not every website visitor is equally ready to buy. The agent evaluates purchase intent signals throughout the conversation, such as budget specificity, timeline urgency, and trade-in readiness, then routes high-intent leads to senior sales staff and early-stage shoppers to nurture sequences. Tars integrates with Salesforce, HubSpot, and Zoho CRM to enable this routing.

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How

Car Model Selection Assistant

works

Guided discovery

Three steps to turn browsing into buying through intelligent vehicle recommendations.

Car Model Selection Assistant

FAQs

Frequently Asked Questions

How does this AI agent help car buyers choose the right model?

The agent asks about the buyer's driving needs, preferences, and budget, then recommends matching models from your lineup with side-by-side comparisons. It explains trim differences in plain language and can answer follow-up questions about features, pricing, and availability, replicating the guidance of a knowledgeable showroom advisor on your website.

Does this automotive chatbot integrate with dealership CRM and inventory systems?

Yes. Tars integrates with Salesforce, HubSpot, Zoho CRM, and Google Sheets natively, and supports additional connections through Zapier and webhooks. The agent can also connect to your inventory management or DMS to show real-time vehicle availability by location.

Can the bot be customized for a specific car brand's model lineup?

The agent is fully customizable to reflect your brand's models, trims, pricing, and feature packages. You can update the vehicle lineup as new models launch or inventory changes, without any coding. The conversation flow, visual design, and brand voice can all be tailored to match your dealership's identity.

Is customer data collected by the agent kept secure?

Tars is SOC 2 compliant with all data encrypted in transit and at rest. The platform supports role-based access controls so only authorized dealership staff can view lead information. This meets the security standards expected by both automotive OEMs and enterprise dealer groups.

What channels can I deploy this car selection bot on?

The agent can be embedded directly on your dealership website, deployed as a standalone landing page, or made available on WhatsApp. This multi-channel flexibility means buyers can engage with your model selection experience wherever they prefer, whether on desktop during research or on mobile while comparing options on the go.

How does the agent handle buyers who are not ready to purchase yet?

The agent identifies early-stage shoppers based on their responses and offers value-appropriate next steps like sending a digital brochure, signing up for pricing updates, or scheduling a future consultation. These leads enter your nurture pipeline with full context, so your marketing team can follow up with relevant content rather than generic outreach.

What kind of conversion improvements do brand dealerships see with AI agents?

Automotive dealerships using AI-driven engagement tools see up to 27% higher showroom appointment rates and a 26% lift in lead-to-sale conversions, according to industry benchmarks. The guided conversational format holds buyer attention longer than static pages and builds the confidence needed to take the next step toward a purchase.

How quickly can we deploy this AI agent on our dealership website?

Most dealerships go live within a few days. The Tars platform handles hosting, scaling, and uptime. Your team configures the model lineup and conversation flow through a visual editor with no coding required, and the agent can be embedded on your site with a single script tag or linked as a standalone page.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

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