The agent can be configured to test knowledge across any advertising discipline, including media buying and planning, programmatic advertising, creative strategy, social media advertising, search engine marketing, out-of-home advertising, campaign analytics, and attribution modeling. You define the questions, scoring criteria, and difficulty levels. The conversational format supports multiple-choice questions, true/false statements, and scenario-based questions that branch based on the participant's answer.

Yes, and this is one of the most effective deployment patterns. Embed the quiz agent on a dedicated landing page and drive traffic from paid ads, social media, or email campaigns. The interactive format dramatically outperforms static lead forms for conversion. Participants willingly share contact information in exchange for their personalized quiz results and recommendations. The data flows directly into your CRM through native integrations with HubSpot, Salesforce, or Zoho CRM, so your team can follow up immediately with context-rich outreach.

The agent uses conditional branching logic to adapt the conversation based on how participants answer. If someone answers early questions correctly, the bot can escalate to more advanced topics. If they struggle, it can adjust to assess foundational knowledge instead. This adaptive approach keeps the quiz relevant for both seasoned advertising professionals and newcomers, and it generates more actionable data than a one-size-fits-all question set.

Fully. You define the scoring model, including point values per question, category weightings, and score thresholds that determine result tiers. At the end of the quiz, participants can see an overall score, category breakdowns, and tailored recommendations that you write. For example, someone scoring below 50% on programmatic advertising might see a recommendation to explore your agency's programmatic consulting services, turning the quiz into a natural entry point for your sales funnel.

The Tars quiz agent integrates natively with HubSpot, Salesforce, and Zoho CRM for automatic lead routing. Quiz results, individual answers, scores, and contact information can also be sent to Google Sheets for simple tracking or routed through Zapier to trigger workflows in tools like Mailchimp, ActiveCampaign, Slack, or any platform in your marketing stack. Every data point from the conversation is available for downstream use.

Tars is SOC 2 compliant with data encrypted in transit and at rest. For agencies working with enterprise clients or handling participant data from large-scale campaigns, this meets the security bar that procurement teams expect. All quiz response data is stored securely and accessible only to authorized account holders.

Yes. The quiz agent can run on your website, mobile browsers, and WhatsApp through Tars' 2Chat integration. WhatsApp deployment is particularly effective for event-based quizzes, like running a live advertising knowledge challenge at a conference or industry meetup where participants are more likely to engage through their phone's messaging app than navigate to a web page.

Three key differences. First, the conversational format reduces abandonment because it presents one question at a time in a chat interface rather than exposing an entire form. Second, conditional branching is native and immediate, meaning the next question adapts based on the previous answer without page reloads or complex form logic. Third, the Tars agent integrates directly with your CRM and marketing tools, so quiz completions automatically create or update lead records with scored, structured data rather than requiring manual CSV exports and imports.