About Us
A story of imagination, creation, and a dash of audacity
This is all about the origin story of Tars!
About Us
Our saga
Let’s go back in time to 2015 when two young founders thought what if we could create a personal ‘AI’ assistant for everyone on WhatsApp? (For the longest time it was just our founders and not AI… they were young folks.)

As time went by, through all the ups and downs, they discovered their true calling. Between 2016 and 2018, they built our core self-serve No-Code Agent Builder. They learned many lessons about improving Conversational AI Agents that we incorporated into the product. Some more mavericks joined the journey along the way.

In the age of AI as our product evolved, so did we. Tars embraced the AI wave by creating and experimenting with advanced AI features and diversifying our product with the development of Asimov, our CTO’s brainchild. (Scroll just a little further to know more about it…)
Achievements
Our journey in a few numbers
8+
years in the conversational AI space
800+
global brands have worked with us
60M+
customer conversations automated
10+
countries with deployed AI Agents
Our Vision
The way forward
We are working towards a future where AI Agents are more:
Reliable
Accessible
Intuitive
Our vision is to make AI accessible to everyone. We want to democratize AI automation. We’ve taken years of experience in Conversational AI and transformed it into a platform where anyone can create sophisticated AI solutions without writing a single line of code. This is just the beginning of our vision to make AI truly accessible. Tars 2.0 represents our bold vision for the future of Conversational AI.

We're building, a
No-Code, self-serve AI Agent Builder Platform that anyone can use to create powerful conversational experiences.
Additionally, we have create an AI Agent Marketplace to share and discover innovative solutions.
Lastly, our crazy brainchild is Asimov - Personal AGI for organizations that serves as an intelligent assistant for teams.
Chosen by 800+ global brands across industries

Real results, real customers, real stories

Very responsive and supportive Team

I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.

Keisha Cameron
Product Manager
Victoria Mutual Group

The chatbot implementation has exceeded expectations!

The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.

Victor Pereira
Customer Care and CX Manager
Unitel T+
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